Professional Experience

Self, formerly DBA Our Upward Spiral, LLC

REBT Coach

03.2009 - present

  • Provide coaching sessions based on REBT philosophy

  • Mentored and supervised under veteran counselors


Severalnines

Director of Marketing

09.2021 - Present

  • Transitioned GTM strategy to demand generation and built team to execute it

  • Streamlined brand architecture from a house of brands to a branded house

  • Used ChatGPT to support activities, e.g., market research, content planning, etc.

    • Built case for and implemented self-service license for ClusterControl

  • Successfully repositioned and messaged ClusterControl to enterprise market segment

  • Launched white-label DBaaS product, CCX, generating millions in potential pipeline

  • Diversified content and channel strategy to include forums, emerging social media platforms and alternative media channels like podcasts

  • Led category extension project, establishing Sovereign DBaaS category

    • Developed and produced CEO-led podcast, Sovereign DBaaS Decoded

  • Created team values that were later adopted companywide


Aiven

Marketer (Various Titles)

09.2017 - 04.2021

  • Created and executed marketing, vendor, and hiring strategies as the first marketing hire

    • Directly contributed to a 2900% increase in ARR

  • Devised a brand awareness proxy to measure performance (grew by 600%+)

  • Led multiple multi-function projects, including a trial overhaul to improve user experience

  • Secured Tier 1 press coverage for major brand and product announcements


Adcash

Marketing Manager

08.2016 - 09.2017

  • Planned and created 4+ blog posts per month, various assets, and managed channel budgets


Hurtigruten

Lead NA Sales Agent

06.2014 - 06.2015

  • Produced $1,984,804 in sales (average $9,497 per sale) and acted as QA on agent bookings


Sleep Country

Sales Professional

10.2013 - 06.2014

  • Produced $57,688 in sales per month at a 52.65% margin (highest in district)

Education

Webster University

MA Counseling Candidate (2009–2013)

  • Completed all coursework

The University of Tampa

BA Psychology (2008)