Professional Experience
Self, formerly DBA Our Upward Spiral, LLC
REBT Coach
03.2009 - present
Provide coaching sessions based on REBT philosophy
Mentored and supervised under veteran counselors
Severalnines
Director of Marketing
09.2021 - Present
Transitioned GTM strategy to demand generation and built team to execute it
Streamlined brand architecture from a house of brands to a branded house
Used ChatGPT to support activities, e.g., market research, content planning, etc.
Built case for and implemented self-service license for ClusterControl
Successfully repositioned and messaged ClusterControl to enterprise market segment
Launched white-label DBaaS product, CCX, generating millions in potential pipeline
Diversified content and channel strategy to include forums, emerging social media platforms and alternative media channels like podcasts
Led category extension project, establishing Sovereign DBaaS category
Developed and produced CEO-led podcast, Sovereign DBaaS Decoded
Created team values that were later adopted companywide
Aiven
Marketer (Various Titles)
09.2017 - 04.2021
Created and executed marketing, vendor, and hiring strategies as the first marketing hire
Directly contributed to a 2900% increase in ARR
Devised a brand awareness proxy to measure performance (grew by 600%+)
Led multiple multi-function projects, including a trial overhaul to improve user experience
Secured Tier 1 press coverage for major brand and product announcements
Adcash
Marketing Manager
08.2016 - 09.2017
Planned and created 4+ blog posts per month, various assets, and managed channel budgets
Hurtigruten
Lead NA Sales Agent
06.2014 - 06.2015
Produced $1,984,804 in sales (average $9,497 per sale) and acted as QA on agent bookings
Sleep Country
Sales Professional
10.2013 - 06.2014
Produced $57,688 in sales per month at a 52.65% margin (highest in district)
Education
Webster University
MA Counseling Candidate (2009–2013)
Completed all coursework