B2B CLOUD & DBAAS MARKETING STRATEGY
Strategy for B2B cloud & DBaaS teams between $1-30M ARR
I help founders and marketing leaders sharpen segmentation, positioning, and go-to-market so they stop chasing tactics and start compounding growth.
Director of Marketing at Severalnines · First marketing hire at Aiven · Helped scale ARR from early traction to tens of millions.
What I actually do
I’m not here to run your campaigns, I’m here to make them inevitable.
The wall most teams hit
You’re doing “everything” but results are lumpy.
No one can clearly explain who you’re for and why you’re different.
Founders are still too involved in every big commercial decision.
You want to hire marketers, but you’re not sure which skillsets you actually need
What I focus on
Segmentation & ICP clarity
Positioning & narrative
Messaging that resonates with technical buyers
Go-to-market & commercial model
Marketing function hiring and org design
Who I work with
For B2B cloud, DBaaS & infra teams who
Sell to developers, data teams, or platform/infra leaders
Are between ~$1M and $30M ARR
Have some traction but know they’re leaving money on the table
Feel their story, segmentation, or GTM is lagging the product
Want a sparring partner who’s done this in similar companies, not a generalist agency
Ways to work together
You get a strategic partner, not another playbook
GTM & Growth Diagnostic
From $6,000 ~2 weeks
Understand what’s working, what isn’t, and where to focus next. A concise audit of your segmentation, funnel, channel mix, and marketing org, with 3–5 clear priorities for the next 6–12 months.
Segmentation, Positioning & Messaging Sprint
$12,000 · 3–4 weeks
Clarify who you’re for, where you win, and how to tell the story. We define segments, ICPs, and a messaging architecture your team can use across website, sales decks, and campaigns.
Advisory & Fractional Marketing Leadership
From $3,000/month · 3-month minimum
Ongoing strategic support without hiring a full-time VP. Regular calls, async feedback, and a sounding board for key GTM, hiring, and commercial decisions.
ABOUT
About me
I’ve spent the last several years inside B2B cloud and database companies, building marketing from “first hire” to full team.
At Aiven, I helped create and execute the marketing, vendor, and hiring strategies as the first marketing hire, contributing to a 2900% increase in ARR. At Severalnines, I led the transition from lead-gen to demand-gen, simplified brand architecture, repositioned ClusterControl to the enterprise segment, and helped define the “Sovereign DBaaS” category.
What I’m known for
Being founder-friendly and direct
Translating technical products into clear narratives
Prioritizing a few high-leverage moves over busywork
Tell me where you are. I’ll tell you if and how I can help.
If you’re between $1M and $30M ARR and want sharper segmentation, positioning, and GTM, let’s talk. No fluff, no obligation.